Mar 3, 2013

Salt Sugar Fat: How the Food Giants Hooked Us


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Food companies have known for decades that salt, sugar and fat are not good for us in the quantities Americans consume them. But every year, people are swayed to ingest about twice the recommended amount of salt and fat — and an estimated 70 pounds of sugar. Michael Moss' new book, "Salt Sugar Fat: How the Food Giants Hooked Us" breaks it down in vexing detail. In a multi-year investigation, Moss explores deep inside the laboratories where food scientists calculate the "bliss point" of sugary drinks or the "mouth feel" of fat, and use advanced technology to make it irresistible and addictive. As a result of this $1 trillion-a-year industry, one-in-three adults, and one-in-five children, are now clinically obese.(Source)

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